The Alternative Board · Northwest Arkansas
Beyond the peer board and coaching programs, a set of focused engagements for owners who want a specific result: a valuation, a get-found audit, a people read, or a live workshop for your team. You bring the goal; you get back real work you can act on.
See the servicesLed personally by Diana Rogers. Open to any business owner — you don't have to be a TAB member.
Reports & Roadmaps
You share the inputs; you get back a tailored report and a clear action plan — and we walk through it together in a debrief, so you leave knowing what to do first. Not a template, and not a dashboard you're left to interpret alone.
What is your business actually worth — and what would make it worth more, or ready to sell? This pairs the hard numbers (valuation methods, industry multiples and benchmarks) with the operational levers buyers really pay for: how much the business depends on you, the depth of your team, recurring revenue, and documentation. You share the inputs; you get a valuation, a plain-English read on your salability, and a strategic roadmap — clear recommendations on what to do and, just as important, which moves will most likely add the most value — walked through together in a debrief.
Best for: owners thinking about selling in the next few years — or who simply want to know their number and build toward it.
Inquire →A strengths-and-gaps read on whether customers — and now AI search — can find you and choose you over the other option. It looks at your SEO, AI/AEO readiness (can ChatGPT and Google's AI surface your business?), your website's UX and conversion, accessibility, your Google Business Profile and social, and how you stack up against a named local competitor. You get a strategic guide — clear recommendations on what to strengthen to stand out — walked through together in a debrief, not a 40-tab spreadsheet you're left to decode.
Best for: owners who are online but blending in — and want to be the business customers (and AI) actually surface and choose, instead of a competitor who isn't better, just easier to find.
Inquire →A read on how you and your people are wired — leadership and communication style, and what truly motivates each person. Use it to understand a key leader so you can communicate the way they'll actually hear it, motivate them appropriately, and lead them through conflict or a high-pressure stretch with far less friction. It also works to pressure-test a candidate for role fit before you hire, decode why two people keep clashing, or find a way to network that fits how you're wired — because quieter, less-direct people have comfortable, genuinely effective ways to build relationships too. You get the assessment, a plain-English summary, and specific recommendations, walked through together.
Best for: owners developing a leader, making a hire, or working through a relationship that keeps grinding — or anyone who wants to lead, motivate, and connect in a way that fits how they're wired.
Inquire →Workshops
Practical skills you practice in the room and use the next day. Built and led personally, not handed off to a slide deck.
Most owners know referrals are their best leads and still leave them to chance. This session maps your referral "orbit," shows you how to run give-first partner meetings, work a room without feeling salesy, and even co-host a seminar that fills your pipeline. You leave with a plan and the scripts to run it.
Best for: owners and teams who want more of their best-fit clients coming from trusted introductions.
Inquire →Your prospects don't all buy the same way — so why pitch them the same way? Learn to read behavioral styles in real time and flex how you present, so more conversations end in a yes. Pairs naturally with the DISC & Driving Forces report.
Best for: owners and salespeople who are good in the room but want to be deliberate instead of lucky.
Inquire →Built especially for B2B sales and business development. The fastest way to become a trusted advisor instead of another vendor is to ask better questions — and not the ones people expect from your field. You'll learn a method for reading any business across all of its areas, so a commercial lender, say, learns to ask sharp questions about a prospect's operations, team, or people — not just financing. Prospects walk away feeling genuinely understood, and pleasantly surprised that you dug into the parts of their business no one from your industry usually asks about.
Best for: B2B sellers and business developers in relationship-driven fields — commercial bankers and lenders, financial advisors, wealth managers, insurance and benefits brokers, CPAs, attorneys, and agency account executives — who want prospects to feel deeply understood and to stand out from everyone else calling on them.
Inquire →The DISC & Driving Forces work, run for your whole team together. Everyone learns how they and their teammates are wired — how each person communicates, decides, and stays motivated — and where each person is naturally strong in their role versus where they'll have to stretch. From there the team learns to flex to one another, motivate each other the right way, and work through friction and disagreement productively instead of letting it simmer. It's the team version of the DISC & Driving Forces report, walked through in a facilitated session.
Best for: leadership teams and close-knit groups who want less friction and faster decisions.
Inquire →How it works
Tell me which service caught your eye and a little about your business. That's it to start.
A short call to confirm it's the right fit and tailor it to you. If it's not the right move, I'll say so and point you somewhere useful.
For a report, you share the inputs, I build your tailored analysis and roadmap, and we walk through it together in a debrief so you leave knowing what to do first. For a workshop, we schedule it and run it.
Good to know
No. Advisory services are open to any business owner — members and non-members alike. They stand on their own, separate from the peer board and coaching programs.
Each engagement is scoped to what you actually need, so pricing depends on the service and the size of your business. You'll get a clear quote before anything begins — no surprises.
Reports & Roadmaps are done-for-you analyses — you share the inputs, and you get back a tailored report and action plan that we walk through together in a debrief. Workshops are live, facilitated sessions you or your team take part in. Some topics are available both ways.
Often, yes. The DISC & Driving Forces work, for example, comes as an individual report or as a team workshop. Tell us how you'd like to use it and we'll point you to the right format.
Inquire with the service you're interested in and a little about your business. We'll confirm the fit on a short call, tailor it to you, and go from there.
Tell me what you're trying to accomplish and I'll point you to the right service — or tell you honestly if it's not the right time.
Inquire about advisory services Or call (479) 222-1910.